Ok. You decided that you are going to put together a fundraising event. You know that you want to raise a lot of money for a great cause and you want a wonderful outcome for attendance, but now you have to make it happen! There are a variety of different stages of planning that need to be completed in order to have a successful fundraiser. From the location to the food & beverage to how to entice people, etc. If you’re new to event planning (or even if you’re not) it can be overwhelming trying to put a big fundraiser together all while raising awareness so people will actually come to the event. Well, not to worry. We have narrowed down the top 5 ways to promote your fundraising event to make sure you have a full house!
Social Media: It’s no secret that social media is taking over the internet in strides. If you don’t already have a Facebook page for your Cause/Organization, then making one would be an A+ idea. More and more people are turning to Facebook to send out invitations to events than sending it via mail. Once you have a Facebook page setup, start posting daily reminders and information regarding your event, it will be sure to grab attention and get people talking.
Print Advertising: It’s time to get some coverage! Send out some key information about your fundraiser that you want to get out to the public to your local newspapers and magazines. Think outside of the box on how to cover every important detail of your event. Do you have big name sponsors? What cause does your fundraiser benefit? Be sure to mention these fine points to your audience.
Flyers: If your fundraiser is not invite-only then flyers could be very beneficial to spread the word. It may be 2016, but print advertising is still in style. Post your flyers in popular destinations throughout the area to create a buzz about your event. To really direct attention to your flyer, using bright colors and highlighting what the fundraiser is about would be a good way to start.
Powerful Partnerships: The more connections you make in your efforts to promote your event, the more success you will have with expanding your audience. If you have speakers coming to your event, make sure to let people know! Think locally when finding a partnership that way you can engage your community that much more.
Photography/Video: A photograph says a million words. Well, if that’s true then a video says a billion! Spread the word about your fundraiser by means of photos and videos posted on the web. Photographs can be used to document important details about your event. For videos, think outside of the box. Your videos don’t necessarily have to be professionally done, sometimes a short clip taken with an iPhone will get the same results. Both photos & videos can be a very useful tool if done correctly.
And there you have it! Those are our top 5 ways to best promote your event properly to ensure a grand attendance.