A well organized and well-executed event can do great things for your organization. It can strengthen your relationship with donors, generate new donors, and raise funds for your cause. However, a disorganized event can have a negative impact on your organization’s reputation.
Here’s some insight into a few common mistakes that are made, and a potential fix to get your non-profit on the right track.
Having a Schedule That’s Not Set
While it’s important to be able to be flexible in your schedule if conflicts arise, you should still have a set schedule for your event. This helps to create a positive event experience for all guests, including those donors we love so much!
Having an event that runs too long, or is unorganized will have guests focusing on when they can go home rather than supporting your organization’s cause.
When you create a schedule, make sure you stick to that during the event. This will help with the run of show being as smooth as possible, as well as ensuring the guests are happy! Make sure you plan your event around the main stages for your guests.
Picking the Right Event Type for Your Organization
Choosing the right event for your goals is crucial. If you’re just trying to raise a few thousand dollars, this could be accomplished with a 5K or bake sale. If your goal is $20,000, it may serve your organization better to hold a live or silent auction.
Make sure the event type of your choosing is able to accomplish everything you need. You’re holding this event to reach your goals, therefore, you need to ensure that you’re giving your event every opportunity to do so.
Get the Word Out
You’re going to be putting a lot of hard work into making this event as successful as possible, so you need to make sure you’re getting the word out about your event.
Social media is a great way to do this – it’s free and it reaches a large audience.
In addition, you should consider save the dates, e-vites, and try to advertise with local businesses.
This can help aid in obtaining sponsors, getting more donors, and increasing the number of attendees.
Planning and organizing a successful event can be stressful and very time consuming, and yes, it does take a little bit of money to do. Since you’re investing so much time and money, approach your planning stage with discussing all of your options and make sure you’re paying attention to detail. Consider your event from a sponsor’s perspective. These few tips won’t be all you need, but they’re sure to get you on the right track.