Ticket sales are something that every nonprofit struggles with at some point. Whether your event is in its first year, or your organization just celebrated 50 years of fundraising – everyone starts somewhere. Overcoming this challenge can be one of the most frustrating obstacles you come across when building your event. Over the years, we’ve found a few things that can help increase ticket sales at your event, so why not give them a shot!
We know this can be a bit overwhelming at first, but hear us out. Why not add a couple ticket options for your ticket sales? You can offer a VIP option at a higher rate – include a free drink or a free raffle ticket, maybe even early access to the event! In addition, you can also add a lower pricing tier. If you’re doing mobile bidding for your auction, maybe someone just wants to bid off-site and can’t make it to your event! You can easily list a ticket for off-site bidding only and sell it at a lower rate.
This is becoming more and more common! Instead of only selling single tickets, you can group them together. Pairs, foursomes, you name it! We see this done very commonly when selling tickets based on how many seats are at a table. If you have an 8 person table, consider selling a pack of 8 tickets at a ‘buy 7 and get 1 free’ type of rate. This way your attendance will increase at a faster pace!
While this is usually a last resort, increasing pricing on tickets is something that should still be considered! Let’s break this down. For example, your event last year sold 300 tickets at $100 apiece. If that was the case, you brought in $30,000 in ticket sales. Let’s say that this year you decide to increase your pricing by 10% and bump your tickets up to $110 apiece and you sell 300 tickets again. That puts you at $33,000 in ticket sales. So a 10% increase, which in this case is only an extra $10 a person just gave you an extra $3,000!
There are so many ways to increase ticket sales for your event, but we figured these were pretty feasible for everyone! Try these methods out at your next fundraising event. Happy fundraising!