It’s no secret that in the world of fundraising, your network is arguably the most important asset you can have. Who you know and how you know them makes a huge difference in your ability to secure a donation, whether it be one time or recurring. Just as your network in fundraising important, many organizations overlook a very important aspect of fundraising – your volunteers and their respective networks.
Volunteers can be easily overlooked, but it’s time to discuss the advantages of incorporating your volunteers and the networks they come with.
Your volunteers already know your organization inside and out and they care about the cause.
Your volunteers have already given their time and effort to your organization, so you know they are passionate about your organization’s mission and what it works to accomplish. In addition, they have an experience with your organization that others may not. Your volunteers can turn into your best story tellers. They see your mission in the works and they see the difference it makes in the lives of others.
They have experience with the programs your fundraising events are benefitting.
Odds are, your volunteers already have experience with the programs your events benefit and can tell the story of how your events and organizations have transpired. They’ve seen how the program operates when funds are limited and they’ve (hopefully) seen how it thrives and money isn’t an issue. Your volunteers can tell the story for both sides and stress the importance of funds and how it impacts your organization when those funds are limited.
Making it Happen
- Solid Technology
Technology can make or break your campaign’s success. Donor experience is a crucial piece of the puzzle when considering your technology. If they’re going to give money, donating should be as simple as possible. Also, ensure your donation platform is mobile user-friendly. Mobile giving has increased 205% in the last year according to atpay.com
2. Great Instruction
Give your fundraisers a plethora of tools they can use to assist them in their efforts. More often than not, a new fundraiser may not know where to start and can quickly get overwhelmed. Email templates, pre-made posts for social media, and testimonials are a great place to start!
3. Consistent Recognition
Many volunteers and fundraisers may feel as though their hard work goes unnoticed. Make sure you’re celebrating the milestones with regular updates, social media posts, and stories about how their work is helping.