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Increasing Donation Opportunities and Where You’re Going Wrong

The opportunity to donate to charities is all around us. The pairing of non-profits and technology makes it easier than ever for donors to give and organizations to receive. Checking out at a local grocer means adding a dollar to your bill to help feed a hungry family. You scroll through a favorite social media page and see posts from far-off friends raising money for an unexpected health crisis. A text message notification reveals its time to pay the utility bill which also features an opportunity to donate to the local animal shelter. But does easier translate into more for non-profits? Is it really that important for a non-profit organization to have an online giving platform and mobile donation app?

Donor Digital Data

Charitable giving studies for 2015 revealed the following data:

  • December was the strongest month of the year for charitable giving. 30% of annual donations were received during December, 2015, with the most revenue generated the last three days of the month.
  • Donors preferred to give on Thursday with Tuesday as runner-up. 20% of donations were made on Thursday, 19% on Tuesday.
  • Thursday’s average donation amount was $151.
  • 97% of charitable gifts were given through a desktop computer.
  • 90% of gifts were a one-time thing.
  • One-time gifts averaged $137 with recurring gifts averaging $52.
  • The most giving times of the day were 10am-11am, 1pm-3pm, traditional work hours. That means the majority of giving took place while people were on the job.

Traditional v. Digital

There is no doubt that statistics reveal giving trends are going digital. While overall charitable activities were up 2% in 2015 as compared to 2014, online giving was up 9%. But, exactly, where are people giving online? Who are these donors?

More than half of online donations are given on a particular branded charitable organization web page. The strongest givers, with a gift size average of $183, were employees donating through employer-sponsored causes. Whether it was payroll deductions, company sponsored charity events, or workplace fundraisers.

E-mail fundraising efforts grew in 2015. On average, 4.4 cents was raised per e-mail. For every 1,000 e-mails delivered to a potential donor’s mailbox, $44 in revenue, on average, was generated. It may not sound like much compared to digital giving that took place directly on a non-profit’s webpage. However, e-mail generated revenue for charitable organizations actually grew by nearly 20% last year. It far outpaced the previous year’s 12% growth.

Every opportunity to digitally connect with donors gives a non-profit the chance to grow. Sharing content and joining a non-profit’s email list is just as important to a non-profit’s growth as a supporter’s donation.

Out of all charitable giving, only 3% was non-digital. For charities dependent on cash or checks, this is bad news. The Salvation Army reported raising nearly $145 million through their holiday season Red Kettle cash donation campaign, which is the backbone of the organization’s annual fundraising. Such numbers simply can’t compare with the amount of money raised for donations online.

The Winning Digital Recipe

What does all this data mean? To take advantage of the obvious generosity of donors, a charitable organization needs all the elements of a winning recipe:

  • Connect with an online giving platform that donors trust.
  • Create a mobile app.
  • Connect with employers interested in sponsoring your non-profit’s cause so that you can tap into the contribution resources of a company’s employees.
  • Create the opportunity for potential donors to share content and sign-up for e-mail notifications.

All In One Place

 Online giving performs strongly for a number of reasons that are all tied to together in the same place:

  • Convenience.
  • Anonymity.
  • No pressure.
  • Opportunity to research the organization before giving.
  • Donors can set-up a recurring donation.

Today’s donors are not just technologically savvy, they are also informed, consumers. While online and considering giving a gift, a supporter has the opportunity to learn about a non-profit’s cause. That is why it is so important for a non-profit to be connected with the right giving platform. Just as a brick and mortar storefront’s success is all about location, location, location, the same can be said for any organization’s cyberworld address. When donors arrive at a site that they know is as reputable as it is easy to navigate, they not only give with confidence, there is a greater chance that they will become a regular benefactor. So, whether you are a non-profit or a donor looking to connect with the right cause, get connected in the right place.

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5 Tips to Ensure a Successful Golf Outing

With summer quickly approaching, it’s time to start thinking about your organization’s annual golf outing. Summer is a great time to supplement your larger fundraising events, or possibly create a golf outing that becomes your donor’s new favorite way to benefit the cause during the warmer months.

There are many ways to take advantage of a golf outing, but it’s important to make sure you have the ability to maximize its potential. We’re bringing you 5 tips to ensure your next golf outing is a successful one!

Have a flow planned out

Many times, golf outings are day long events. While you only have a few hours to wow your patrons in a charity auction event, impressing your donors at your golf outing is just as important. Not keeping their experience a fantastic one throughout the day can make for a VERY long event. Make sure you have a set schedule that has every moment coordinated with everyone involved to make for an enjoyable day.

Add additional activities

In addition to the golf tournament, you may want to add in additional activities throughout the tournament.  Think about adding in contests for longest drive, longest putt, and drive closest to the pin.  You can even add this in as a different ticket option during registration that allows the golfers to participate in the extra games for a few extra bucks!

  1.  Offer a ticket for dinner only. Be sure to offer a dinner only option for your golf outing.  This can often be overlooked, however, it’s crucial to increase attendance and fundraising opportunities! Offering a dinner only option allows you to include friends or family of the golfers to attend the dinner portion of the evening.
  2. Include an auction.  While the golf outing takes up the majority of the day, it may be beneficial to include an auction during the dinner portion for those that did not participate in the golf outing.  Auctions at a golf outing tend to be a tad smaller than an event based around an auction.  You should be set with 10-25 items up for auction!
  3. Provide merchandise.  Be sure to offer some cause branded merchandise to your golfers for participating. This could also be a great way to showcase your sponsors! Allow your sponsors to offer some merchandise to the participants as well. You could do this for a few bucks or give it out for free!

There are many ways to make sure that your golf outing goes well. Be sure to start your planning early and offer some great options for the golfers, as well as their family or friends!

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3 Ways to Boost Your Event’s Ticket Sales

Ticket sales are something that every nonprofit struggles with at some point. Whether your event is in its first year,  or your organization just celebrated 50 years of fundraising – everyone starts somewhere. Overcoming this challenge can be one of the most frustrating obstacles you come across when building your event.  Over the years, we’ve found a few things that can help increase ticket sales at your event, so why not give them a shot!

Pricing Tiers

We know this can be a bit overwhelming at first, but hear us out. Why not add a couple ticket options for your ticket sales? You can offer a VIP option at a higher rate – include a free drink or a free raffle ticket, maybe even early access to the event! In addition, you can also add a lower pricing tier. If you’re doing mobile bidding for your auction, maybe someone just wants to bid off-site and can’t make it to your event! You can easily list a ticket for off-site bidding only and sell it at a lower rate.

Group Discounts

This is becoming more and more common! Instead of only selling single tickets, you can group them together. Pairs, foursomes, you name it! We see this done very commonly when selling tickets based on how many seats are at a table.  If you have an 8 person table, consider selling a pack of 8 tickets at a ‘buy 7 and get 1 free’ type of rate. This way your attendance will increase at a faster pace!

Increase prices

While this is usually a last resort, increasing pricing on tickets is something that should still be considered! Let’s break this down. For example, your event last year sold 300 tickets at $100 apiece. If that was the case, you brought in $30,000 in ticket sales.  Let’s say that this year you decide to increase your pricing by 10% and bump your tickets up to $110 apiece and you sell 300 tickets again. That puts you at $33,000 in ticket sales. So a 10% increase, which in this case is only an extra $10 a person just gave you an extra $3,000!

There are so many ways to increase ticket sales for your event, but we figured these were pretty feasible for everyone! Try these methods out at your next fundraising event. Happy fundraising!

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Avoiding a Non-Profit Nightmare

A well organized and well-executed event can do great things for your organization. It can strengthen your relationship with donors, generate new donors, and raise funds for your cause. However, a disorganized event can have a negative impact on your organization’s reputation.

Here’s some insight into a few common mistakes that are made, and a potential fix to get your non-profit on the right track.

 

Having a Schedule That’s Not Set

While it’s important to be able to be flexible in your schedule if conflicts arise, you should still have a set schedule for your event. This helps to create a positive event experience for all guests, including those donors we love so much!

Having an event that runs too long, or is unorganized will have guests focusing on when they can go home rather than supporting your organization’s cause.

When you create a schedule, make sure you stick to that during the event. This will help with the run of show being as smooth as possible, as well as ensuring the guests are happy! Make sure you plan your event around the main stages for your guests.

 

Picking the Right Event Type for Your Organization

Choosing the right event for your goals is crucial. If you’re just trying to raise a few thousand dollars, this could be accomplished with a 5K or bake sale. If your goal is $20,000, it may serve your organization better to hold a live or silent auction.

Make sure the event type of your choosing is able to accomplish everything you need. You’re holding this event to reach your goals, therefore, you need to ensure that you’re giving your event every opportunity to do so.

 

Get the Word Out

You’re going to be putting a lot of hard work into making this event as successful as possible, so you need to make sure you’re getting the word out about your event.

Social media is a great way to do this – it’s free and it reaches a large audience.

In addition, you should consider save the dates, e-vites, and try to advertise with local businesses.

This can help aid in obtaining sponsors, getting more donors, and increasing the number of attendees.

 

Planning and organizing a successful event can be stressful and very time consuming, and yes, it does take a little bit of money to do. Since you’re investing so much time and money, approach your planning stage with discussing all of your options and make sure you’re paying attention to detail. Consider your event from a sponsor’s perspective. These few tips won’t be all you need, but they’re sure to get you on the right track.

How Texting Can Increase Engagement During Your Event

In a world where technology is the focal point of any event, it is no wonder why incorporating SMS into your fundraising strategy is an A+ idea. Not only does including text messages raise engagement with the crowd, it also drives more contributions for your great cause. Mass text messaging is a must-have tool for any fundraiser or gala – note to self – Use. Mass. Texting.

You may be asking yourself.. What is the simplest way to have texting become a part of your event? To start, sending out a reminder to donate can be easily done in a texting fashion with the WEDO Charity Auctions platform. Completing this via text message not only is  a simple way to get the message across, but is also a great way to start to raise money for your organization (aka, WEDO’s main priority).

It is very well-known that the less steps that a patron has to take to donate, the happier the camper will be. So, we make it simple for you to include a link that you would like your crowd to be directed to. For example, if you would like to send a link to a website, all you have to do is send it via text in our easy-to-use platform, and they will see it instantly. 

By using this channel and taking the text message route during your mobile bidding war, you will soon begin to see all of the benefits. Open rates, quick responses, building engagement, more donations, & more. Taking advantage of mass messaging for your nonprofit is definitely something that every fundraising event should be taking part of in order to increase participation and raise more money.

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Bid Early; Every Bid Counts! | WEDO Charity Auctions

Bid early; Every bid counts! WEDO makes it easy for your nonprofit to raise money. What’s better than bidding on the day of the event? How about opening the bidding portion up EARLY to get ahead of the curve. By opening up your bidding early for your fundraiser, you are able to get in front of your donors before the day of the event and collect any donations.

Make it a part of your day; get a head start! Before the event even begins, with the click of a button, you could sit back and relax on your couch while watching the big game AND bidding for your favorite charity or cause. You can use your smartphone or even an iPad! WEDO Charity Auctions makes mobile bidding simple. What a great & easy way to help raise additional funds!

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Social Media in the Nonprofit Industry

Nonprofit organizations have simply embraced technology and social media. Creativity is key. It’s especially important for nonprofits to get creative on their social sites because there is so much competition within the social media world. Social media will contiue to have grand impacts with the nonprofit industry and should be levereged and utilitzed as a top priority.

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DID YOU KNOW?

59% of people donate after becoming a follower of a nonprofits social netowork.

DID YOU KNOW?

48% of people donated to an organization because of they read a story via social media.

DID YOU KNOW?

49% of nonprofit supporters on social media wanted to do more after seeing a photo.

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CHARITY SPOTLIGHT

Charity Spotlight: Meals on Wheels of Hamilton County

Meals on Wheels of Hamilton County supports individuals who are elderly, disabled and homebound by delivering nutritious meals, reducing hunger, improving health, and promoting independence.

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MOWHC is focused on one service, providing nutritious meals to those in the Hamilton County community who are not able to provide for themselves. One or two balanced meals, depending on the individual’s need, are delivered Monday through Friday to Hamilton County residents who are enrolled in the meal service. Meals are delivered by compassionate volunteers who provide socialization and conduct a welfare check to observe for any unusual symptoms or signs of distress that may require medical attention or notification of a family member or caregiver. Additionally, volunteers often identify other special needs that clients may have which are referred to other partner social service agencies within the Good Samaritan Network in Hamilton County.

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In 2013 alone, they assisted more than 400 people which totaled to about 54k meals. That’s a lot of meals!

Interested in knowing more or want to get involved? Visit the Meals on Wheels of Hamilton County website or give them a call at (317) 776-7159 for more information.

Enroll, Volunteer, or Donate today!

How Mobile Bidding Can Affect Your Silent Auction

How Mobile Bidding Can Affect Your Silent Auction

Are you looking to increase your revenue at your next silent auction? Maybe it’s time that you turn to mobile bidding… better yet, turn to WEDO Charity Auctions.

Our mobile bidding platform is revoluntionary in the nonprofit community. We combine innovative and reliable technology with experienced event professionals while adding excitement to your fundraising event.  Not only do we understand the nonprofit world, we know exactly how to help!

On the day of the event you can feel free to sit back & relax and watch your guests have an all-out bidding war with our interactive mobile technology. And don’t worry, while this fundraising marathon is taking place, our team will be handling your registration, bidding assistance, checkout & reporting.iphone-woman-texting

What do we know will come from this? Well, we will absolutely make fundraising events easier to manage and successful at the same time! With our intimate knowledge of how nonprofit events work allows us to empathize with our clients and come up with detailed solutions that address their particular problems.

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DONOR SPOTLIGHT

Donor Spotlight: Leukemia & Lymphoma Society, Indiana Chapter

The Leukemia & Lymphoma Society supports individuals who are elderly, disabled and homebound by delivering nutritious meals, reducing hunger, improving health and promoting independence.

LLS is making cures happen!

LLS is

“the largest voluntary health organization dedicated to funding research, finding cures and ensuring access to treatments for blood cancer patients.”

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LLS Indiana Chapter recently had an event in August with WEDO and together we raised almost $20,000 for LLS. This event was such a success. We look forward to working with LLS again to promote awareness and help find cures. Someday is today.

Visit https://www.lls.org for more information on how to get involved with LLS.