Mobile Bidding Is King

Mobile bidding is the future of charity auction fundraising. The pairing of non-profits and technology has crowned mobile bidding apps “king” in the realm of raising money for charities. Not only do people enjoy the excitement of bidding competition but they also can do it conveniently and, in the end, feel good about what they are doing. Here is the psychology low-down on auction bidding and why it works and the future of mobile bidding.

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The Psychology Of Bidding

There is no doubt that people love the competitive nature of ascending-bid auction models. Just look at the success of eBay. Non-profits can tap into this human nature to generate success for their own charitable auctions. But why is it that human beings are willing to pay more than an object is worth, which is often the case in auction scenarios?

In studies of auction winners on eBay, it is reported that they do not use the “max bid” feature. Auction winners on eBay will go past the threshold of what might be a logical maximum bid in order to win. This is because of the psychology at play. What happens in the human psyche when another bidder outbids you is that, rather than think that they simply want the object more, the response is akin to how a person feels when they have been robbed. In other words, the bidder goes on the defensive, determined to take back what they perceive to be “theirs”. Being out-bid is offensive, an outrage. How dare such a thing occur! It triggers the deeply conditioned belief that losing at anything, even a bidding war, is shameful. So, in other words, in an auction, often the winner is the most irrational person! Or, at least irrational as the competition is raging.

The Strongest Seller

Time and time again it is the unique travel adventure that raises more money at a charity auction than any other offer. Why might that be? Surely it’s not simply due to a moment of madness overwhelming a person as they compete with other bidders. The dear reader would be correct in that assumption. Temporary bidding madness is only part of the formula. For one thing, bidders see an opportunity to take a vacation they otherwise could not afford. Consider the average price tags of some of the most expensive vacations:

  • A luxury stay in Austria or France can cost about $2,000 per night.
  • To cruise on the Queen Mary 2 will set a person back a minimum of about $4,000
  • A top-rated stay in Switzerland can be accompanied with a $5,000 nightly price tag
  • There are weekly luxury packages to Italy that can cost upwards of $100,000

A charity travel package auction poses the possibility that a more economically minded traveler might be able to snag the trip of a lifetime at a steal. The future of bidding for these luxury travel hopefuls is actually happening now.

The Rise Of Digital Auctions

Digital platforms connecting charities with donors and bidders is happening now. Charity travel auctions are no exception to the worldwide trend of technology users performing virtually every lifestyle task via mobile app. Online auction activity for users makes bidding available anywhere, at any time. No matter what they have going on in their life, with a portable smart device they can take a break and tune in to a live event. Someone who otherwise might not have participated can be drawn into the excitement simply because they logged on during a moment of boredom while experiencing some down time.

Get Connected

The first step to optimize online capabilities for non-profit organizations is to get connected with an online auction platform that makes every detail easier.

Let us help you with your fundraising goals.

How 2016’s Business Giving Trends Affect 2017

With 2016 entering the end of its final quarter, a new fiscal year is just days away for businesses. What were the strongest business giving trends of 2016 thus far? It seems that non-profits continue to experience the effects of an economy rebounding from recession. Analysts of charitable giving trends report that just as donations were trending upward throughout 2015, that trajectory has been sustained in 2016. Non-profits reported an overall growth rate of 1.6 percent. Things are looking good for charitable organizations in 2017. To determine a direction for the upcoming year, let’s examine what was behind the strongest growth that occurred in 2016.

Going Big

Perhaps no one went bigger than Facebook CEO, Mark Zuckerberg. In December of 2015, Zuckerberg celebrated the birth of his first child by pledging to donate 99% of the net worth of he and his wife over their lifetime. At the time of the pledge the pair were worth an estimated $45 billion. Making good on that promise, the couple started with a $600 million donation to a San Francisco facility that conducts research on childhood diseases. When such a phenomenal gesture is made in such a public way, it encourages imitation. Non-profits can expect similar big moves by Zuckerberg’s peers.

Consumer Modeling

Today’s successful charitable organizations are taking their cues from the business sector. Consumerism drives business. Shrewd marketers are some of the most coveted employees, especially in the retail and service industries. By knowing who their target market is, what they want and how they are inspired to buy, businesses are able to fine tune their advertising and marketing strategies for maximum potential. Non-profits who come around to model their own approach to visualizing potential donors as consumers are seeing the benefit of this perspective. In February of this year Jay Ferro, CIO of the American Cancer Society, coined the phrase “360” view with regard to how non-profits should see their potential donor market.

Personal & Now

It has often been the case that a philanthropic person has chosen a cause and funded it until the day they die. There is a growing trend where benefactors give to different causes that they personally identify with. One other condition that determines where they put their donor dollars is the possibility of being able to see results within their lifetime. Many modern donors want their giving to be deeply meaningful on a personal level and transformative in the here and now.

Social Change

Social movement organizations are on the receiving end of a Millennial generation that is energized by a worldview dominated by social awareness and fairness. Organizations that provide support for the effects of inequality, such as non-profits that are a safety net for the underprivileged and underserved, are also competing with organizations that are striving to change the source cause of those conditions.

What It All Means

When you tie together the strongest trends of 2016, it is easy to see that the priorities of donors have not necessarily changed. What has changed is their expectations and how they operate. Non-profits need to recognize a consumer group that are accustomed to being highly regarded in the consumer market arena where they put their spending dollars. This same esteem must be extended by charitable organizations in order to garner the confidence of the donor.

Just as consumers expect to see immediate results when they spend consumer dollars, they expect to see results when they donate. They are practical enough to not expect immediate results. However, they have a minimal expectation to see enough rapid progress to become confident that their goal could be realized within their lifetime.

There is a vast non-digitally connected donor market to tap into. Non-profits should focus efforts on reaching this market and assisting them in getting connected. This, in and of itself, is also part of the dynamic of bringing about positive social change. In today’s digital age, it is practically impossible to consider one’s self as living a life of equality on a level playing field if one does not have Internet access.

The trends going into 2017 are all connected through connectivity, digital, and human alike. Groups like SimpliGiv help donor and non-profit organizations achieve their connectivity and charitable goals. By meeting the demands of this common thread of 2016’s business giving trends, this type of non-profit model may be the strongest trend to come in 2017.

The Importance of Subject Lines

Sending succesful emails is an important part of any industry. But why are email subject lines so important? That is the begging question. Whether you are sending a campaign email to your clients or a one-off party invitation email; the entire message relies on the effectiveness of your subject line.

In this day in age, we are all victims of email overload at some point. The average time that someone looks at a subject line is 1 second before making the decision that they want to continue to read it or not. How can YOU stand out along side of your competitiors to have your message be read and not just thrown in the trash? Here are 3 things you must know about email subject lines:

  1. Keep it simple. The more brief the subject line, the better. To ensure high open-rates, you must first have an attention-grabbing subject line. Don’t be spammy! Look at your own emails, which do you avoid opening & why?
  2. Add value. Being able to not taint your message before opening is an art. Convince the reader that they are opening it for a purpose & will help them or their business in some way or another.
  3. Create trust. Build trust with the reader by containing information in the message that corresponded to the subject line.

Creative School Fundraisers

Winter break is over! Your kids are back in school. Now you want to help give back to that school and help raise some money. Well, here are some of the most successful school fundraiser ideas that we have come up with to help you on your money-making endeavors:

Raffle: Sell those tickets! Take the time to think of a great prize that everyone would be interested in. Whether this is a draw for cash, a school-related item, or a gift basket.

Bake Sale: This one is fun for everyone! Parents can have the opportunity to bond with their children while baking some goodies and the staff can contribute as well.

Pancake Breakfast: Have the students be a part of a delicious one-day breakfast event. They could sell tickets for food and drinks. This makes all the students come together.

Craft Sale: Let’s get crafty! Not only will this promote parents and children to create some fun crafts but it will let the students’ creativity fly. This could be done individually or as a classroom.

Dance-A-Thon: These are very popular! Take pledges based on how long a student will stay on the 24-hour dance floor. And the most important part? Good music to groove to and plenty of drinks & treats throughout the event.

Not only are these all wonderful fundraiser ideas, but you could turn them into something more and have each one of them be utilizing mobile bidding as well.

How Texting Can Increase Engagement During Your Event

In a world where technology is the focal point of any event, it is no wonder why incorporating SMS into your fundraising strategy is an A+ idea. Not only does including text messages raise engagement with the crowd, it also drives more contributions for your great cause. Mass text messaging is a must-have tool for any fundraiser or gala – note to self – Use. Mass. Texting.

You may be asking yourself.. What is the simplest way to have texting become a part of your event? To start, sending out a reminder to donate can be easily done in a texting fashion with the WEDO Charity Auctions platform. Completing this via text message not only is  a simple way to get the message across, but is also a great way to start to raise money for your organization (aka, WEDO’s main priority).

It is very well-known that the less steps that a patron has to take to donate, the happier the camper will be. So, we make it simple for you to include a link that you would like your crowd to be directed to. For example, if you would like to send a link to a website, all you have to do is send it via text in our easy-to-use platform, and they will see it instantly. 

By using this channel and taking the text message route during your mobile bidding war, you will soon begin to see all of the benefits. Open rates, quick responses, building engagement, more donations, & more. Taking advantage of mass messaging for your nonprofit is definitely something that every fundraising event should be taking part of in order to increase participation and raise more money.

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Bid Early; Every Bid Counts! | WEDO Charity Auctions

Bid early; Every bid counts! WEDO makes it easy for your nonprofit to raise money. What’s better than bidding on the day of the event? How about opening the bidding portion up EARLY to get ahead of the curve. By opening up your bidding early for your fundraiser, you are able to get in front of your donors before the day of the event and collect any donations.

Make it a part of your day; get a head start! Before the event even begins, with the click of a button, you could sit back and relax on your couch while watching the big game AND bidding for your favorite charity or cause. You can use your smartphone or even an iPad! WEDO Charity Auctions makes mobile bidding simple. What a great & easy way to help raise additional funds!

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How To Promote Your Next Fundraising Event

Ok. You decided that you are going to put together a fundraising event but now you have to make it happen! There are so many different stages of planning that need to be completed in order to have a successful fundraiser. From the location (we’ll get to that next week), the food & beverage, how to entice people, etc. If you’re new to event planning (or even if you’re not) it can be overwhelming trying to put it all together all while raising awarenes so people will actually come to the event. Well, not to worry. We have narrowed down the top 5 ways to promote your fundraising event to make sure you have a full house!

  1. Social Media: It’s no secret that social media is taking over the internet in strides. If you don’t already have a Facebook page for your Cause/Organization, then making one would be a good idea. Posting on your Facebook with daily reminders about your fundraiser will get people talking.
  2. Print Advertising: It’s time to get some coverage! Send out some key information about your fundraiser that you want to get out ot the public to your local newspapers and magazines. Think outside of the box on how to cover every important detail of your event.
  3. Flyers: If your fundraiser is not invite-only then flyers could be very beneficial to spread the word. It may be 2015, but print advertising is still in style. Post your flyers in popular destinations throughout the area.
  4. Powerful Partnerships: The more connections you make in your efforts to promote your event, the more success you will have with expanding your audience. If you have speakers coming to your event, make sure to let people know! Think locally when finding a partnership.
  5. Photography/Video: A photograph says a million words. Well, if that’s true then a video says a billion! Spread the word about your fundraiser by means of photos and professional videos posted on the web. Photographs can be used to document important details about your event. Photos and videos can be a very useful tool if done correctly. 

Why You Should Support Nonprofits

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Support Nonprofits

Nonprofit organizations are everywhere. Almost any charity or cause that you support will have a nonprofit organization linked to it. On top of that, after you support your nonprofit organization by donating, you will feel so good about yourself. Like Dave Matthews said, “when you give, you being to live. You get the world.”

Also, if you’re thinking, “Hey! I work hard for my money, why should I give it away now?!” Well, a little goes a long way! Money is not the only resource that keeps a nonprofit running its operation, because just like every mission, it has to be accomplished through hard work and dedication. One of the biggest reasons that nonprofit organizations even exist is to serve a distinct purpose and achieve a goal for others, not always to make a profit.

The top three places that people turn to when they are in need are to their family, the government and to nonprofits. Without the generous contributions to nonprofit organizations, many products and services that go to a large amount of people in need would unfortunately not be available to them.

If you took anything from this blog post today, know that by donating to nonprofits you are:

1. Supporting your local charity or any cause that you support

2. Having a good feeling and sending out positive vibes because you are giving back

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Social Media in the Nonprofit Industry

Nonprofit organizations have simply embraced technology and social media. Creativity is key. It’s especially important for nonprofits to get creative on their social sites because there is so much competition within the social media world. Social media will contiue to have grand impacts with the nonprofit industry and should be levereged and utilitzed as a top priority.

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DID YOU KNOW?

59% of people donate after becoming a follower of a nonprofits social netowork.

DID YOU KNOW?

48% of people donated to an organization because of they read a story via social media.

DID YOU KNOW?

49% of nonprofit supporters on social media wanted to do more after seeing a photo.

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CHARITY SPOTLIGHT

Charity Spotlight: Meals on Wheels of Hamilton County

Meals on Wheels of Hamilton County supports individuals who are elderly, disabled and homebound by delivering nutritious meals, reducing hunger, improving health, and promoting independence.

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MOWHC is focused on one service, providing nutritious meals to those in the Hamilton County community who are not able to provide for themselves. One or two balanced meals, depending on the individual’s need, are delivered Monday through Friday to Hamilton County residents who are enrolled in the meal service. Meals are delivered by compassionate volunteers who provide socialization and conduct a welfare check to observe for any unusual symptoms or signs of distress that may require medical attention or notification of a family member or caregiver. Additionally, volunteers often identify other special needs that clients may have which are referred to other partner social service agencies within the Good Samaritan Network in Hamilton County.

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In 2013 alone, they assisted more than 400 people which totaled to about 54k meals. That’s a lot of meals!

Interested in knowing more or want to get involved? Visit the Meals on Wheels of Hamilton County website or give them a call at (317) 776-7159 for more information.

Enroll, Volunteer, or Donate today!