The creation of a story is one of the most powerful tools a nonprofit organization can utilize, and that story must be exceptional. A story is an integral part of a nonprofit’s branding, providing an opportunity to not only arouse emotion, but to motivate others to act upon those emotions.
In fact, stories influence decisions much more effectively than facts or statistics, which are typically difficult to retain. Think of the story as a way that fundraisers can assist donors to visualize expressing their own values through the work that the organization does. Then, consider these areas in order to tell the most powerful story.
What Your Story Should Include
- Mission – A mission statement should ideally state an organization’s purpose, goals, and who it serves, in a brief, but informative declaration. This statement should be reviewed periodically to ensure that the statement stays properly aligned at all times with its current vision.
- Testimonials – There may be nothing more valuable than hearing from others about their experiences with your organization, its services or programs. These positive testimonials function as trustworthy referrals, inspiring confidence, in addition to building credibility and interest. Endorsements should express the benefit your organization has provided, along with the recipient’s name, title and photograph whenever possible. Consider asking volunteers, donors, and recipients for these recommendations, and make certain they’re refreshed on a regular basis.
- Video – A video can bring a story to life in an entirely unique way, and should encapsulate the spirit of the organization. Videos can eloquently vocalize and simultaneously present imagery that expresses the organization’s mission, demonstrates its impact upon individuals, and then includes a call to action. It’s important to thoroughly understand and effectively communicate the organization’s message, remembering that a video is all about emotional responses. A highly compelling video can be used and reused in many ways such as for website content or social media posts, or for showing at recruitment events, among many other applications.
- Goals – Goals are essential for motivating both donors and volunteers. Although long-term goals emphasize a program’s performance in fulfilling its mission, its short-term goals consist of the time specific tasks that must be completed in order to experience success in its long-term goals. Both long and short-term goals should always be realistic and quantifiable.
At WEDO Charity Auctions, we help organizations exceed their fundraising goals. Our team is made up of passionate, dedicated and experienced fundraising professionals, who specialize in simple, insightful and creative fundraising event solutions. WEDO Charity Auctions utilizes technology and expertise to grow your mission.
If you would like more information on how WEDO Charity Auctions can help you raise money, build relationships or celebrate your successes, please call 844-315-1060 or visit us today at www.wedocharityauctions.com.