The Importance of Subject Lines

Sending succesful emails is an important part of any industry. But why are email subject lines so important? That is the begging question. Whether you are sending a campaign email to your clients or a one-off party invitation email; the entire message relies on the effectiveness of your subject line.

In this day in age, we are all victims of email overload at some point. The average time that someone looks at a subject line is 1 second before making the decision that they want to continue to read it or not. How can YOU stand out along side of your competitiors to have your message be read and not just thrown in the trash? Here are 3 things you must know about email subject lines:

  1. Keep it simple. The more brief the subject line, the better. To ensure high open-rates, you must first have an attention-grabbing subject line. Don’t be spammy! Look at your own emails, which do you avoid opening & why?
  2. Add value. Being able to not taint your message before opening is an art. Convince the reader that they are opening it for a purpose & will help them or their business in some way or another.
  3. Create trust. Build trust with the reader by containing information in the message that corresponded to the subject line.
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