The Importance of Subject Lines

Sending succesful emails is an important part of any industry. But why are email subject lines so important? That is the begging question. Whether you are sending a campaign email to your clients or a one-off party invitation email; the entire message relies on the effectiveness of your subject line.

In this day in age, we are all victims of email overload at some point. The average time that someone looks at a subject line is 1 second before making the decision that they want to continue to read it or not. How can YOU stand out along side of your competitiors to have your message be read and not just thrown in the trash? Here are 3 things you must know about email subject lines:

  1. Keep it simple. The more brief the subject line, the better. To ensure high open-rates, you must first have an attention-grabbing subject line. Don’t be spammy! Look at your own emails, which do you avoid opening & why?
  2. Add value. Being able to not taint your message before opening is an art. Convince the reader that they are opening it for a purpose & will help them or their business in some way or another.
  3. Create trust. Build trust with the reader by containing information in the message that corresponded to the subject line.

Creative School Fundraisers

Winter break is over! Your kids are back in school. Now you want to help give back to that school and help raise some money. Well, here are some of the most successful school fundraiser ideas that we have come up with to help you on your money-making endeavors:

Raffle: Sell those tickets! Take the time to think of a great prize that everyone would be interested in. Whether this is a draw for cash, a school-related item, or a gift basket.

Bake Sale: This one is fun for everyone! Parents can have the opportunity to bond with their children while baking some goodies and the staff can contribute as well.

Pancake Breakfast: Have the students be a part of a delicious one-day breakfast event. They could sell tickets for food and drinks. This makes all the students come together.

Craft Sale: Let’s get crafty! Not only will this promote parents and children to create some fun crafts but it will let the students’ creativity fly. This could be done individually or as a classroom.

Dance-A-Thon: These are very popular! Take pledges based on how long a student will stay on the 24-hour dance floor. And the most important part? Good music to groove to and plenty of drinks & treats throughout the event.

Not only are these all wonderful fundraiser ideas, but you could turn them into something more and have each one of them be utilizing mobile bidding as well.

How Texting Can Increase Engagement During Your Event

In a world where technology is the focal point of any event, it is no wonder why incorporating SMS into your fundraising strategy is an A+ idea. Not only does including text messages raise engagement with the crowd, it also drives more contributions for your great cause. Mass text messaging is a must-have tool for any fundraiser or gala – note to self – Use. Mass. Texting.

You may be asking yourself.. What is the simplest way to have texting become a part of your event? To start, sending out a reminder to donate can be easily done in a texting fashion with the WEDO Charity Auctions platform. Completing this via text message not only is  a simple way to get the message across, but is also a great way to start to raise money for your organization (aka, WEDO’s main priority).

It is very well-known that the less steps that a patron has to take to donate, the happier the camper will be. So, we make it simple for you to include a link that you would like your crowd to be directed to. For example, if you would like to send a link to a website, all you have to do is send it via text in our easy-to-use platform, and they will see it instantly. 

By using this channel and taking the text message route during your mobile bidding war, you will soon begin to see all of the benefits. Open rates, quick responses, building engagement, more donations, & more. Taking advantage of mass messaging for your nonprofit is definitely something that every fundraising event should be taking part of in order to increase participation and raise more money.

bulk_sms

Bid Early; Every Bid Counts! | WEDO Charity Auctions

Bid early; Every bid counts! WEDO makes it easy for your nonprofit to raise money. What’s better than bidding on the day of the event? How about opening the bidding portion up EARLY to get ahead of the curve. By opening up your bidding early for your fundraiser, you are able to get in front of your donors before the day of the event and collect any donations.

Make it a part of your day; get a head start! Before the event even begins, with the click of a button, you could sit back and relax on your couch while watching the big game AND bidding for your favorite charity or cause. You can use your smartphone or even an iPad! WEDO Charity Auctions makes mobile bidding simple. What a great & easy way to help raise additional funds!

Blog_bid-early

New Years Resolutions; Nonprofit Style

Pop the champagne and write down your reso’s. 2015 is coming to a close, which means it’s a great time for your nonprofit to re-evaluate your year and start planning some goals for 2k16.

Every business (nonprofit or not) needs resolutions, so don’t feel silly for doing so. You’ll be ahead of the curve. Of course, being realistic about those goals is important too. It’s wonderful to aim high, but don’t aim TOO high where you know you will not be able to accomplish anything, but rather, set goals that are more obtainable for your organization.

  1. Bring on a new board member. Looking for a fresh face? Post a job listing and search the web for that perfect-someone. Word of mouth is also a great way to add potential staff to help your cause. Spread the word and see if anyone’s son or daughter is looking to get their foot in the door with the nonprofit industry. Don’t be afraid to use your resourcse! There are plenty of ways to find individuals to be a part of your organization.
  2. Revamp your website. Tired of the same old layout on your website? Time for a clean-up! Take the time to completely redo your website to make it looking more fresh & fun for the new year. You’d be surprised with how much a font or color change can make a difference by appealing to new eyes. A little change goes a long way.
  3. Thank your sponsors and volunteers. Go out of your way to personally thank all volunteers and sponsors within your organization. People want to know that they are doing a good job, they want the attention of a “thank you”. If it’s not a face-to-face communication, then a heartfelt, hand-written note is personable as well.
  4. Stay connected. A lot can happen in a year and it’s easy to forget about a certain achievement or situation. Be sure to stay connected to everyone involved in your organization; from your clients to your cleaning crew. No one gets left behind.
  5. Make a personal goal. Lastly, make a checklist of personal resolutions for yourself. Whether it’s learning more about other organizations or going to more networking events; whatever the case may be, in turn, this will help you grow with yourself and in your nonprofit field.

There is change coming! Get ready for a clean slate and new beginnings. Cheers to mobile bidding!

Social Media in the Nonprofit Industry

Nonprofit organizations have simply embraced technology and social media. Creativity is key. It’s especially important for nonprofits to get creative on their social sites because there is so much competition within the social media world. Social media will contiue to have grand impacts with the nonprofit industry and should be levereged and utilitzed as a top priority.

helping-300x199

DID YOU KNOW?

59% of people donate after becoming a follower of a nonprofits social netowork.

DID YOU KNOW?

48% of people donated to an organization because of they read a story via social media.

DID YOU KNOW?

49% of nonprofit supporters on social media wanted to do more after seeing a photo.

8-social-networks-for-events-2

CHARITY SPOTLIGHT

Charity Spotlight: Meals on Wheels of Hamilton County

Meals on Wheels of Hamilton County supports individuals who are elderly, disabled and homebound by delivering nutritious meals, reducing hunger, improving health, and promoting independence.

screen-shot-2015-08-18-at-11-14-37-am1

MOWHC is focused on one service, providing nutritious meals to those in the Hamilton County community who are not able to provide for themselves. One or two balanced meals, depending on the individual’s need, are delivered Monday through Friday to Hamilton County residents who are enrolled in the meal service. Meals are delivered by compassionate volunteers who provide socialization and conduct a welfare check to observe for any unusual symptoms or signs of distress that may require medical attention or notification of a family member or caregiver. Additionally, volunteers often identify other special needs that clients may have which are referred to other partner social service agencies within the Good Samaritan Network in Hamilton County.

jim-ake-mary-kilburn-300x225

In 2013 alone, they assisted more than 400 people which totaled to about 54k meals. That’s a lot of meals!

Interested in knowing more or want to get involved? Visit the Meals on Wheels of Hamilton County website or give them a call at (317) 776-7159 for more information.

Enroll, Volunteer, or Donate today!

How Mobile Bidding Can Affect Your Silent Auction

How Mobile Bidding Can Affect Your Silent Auction

Are you looking to increase your revenue at your next silent auction? Maybe it’s time that you turn to mobile bidding… better yet, turn to WEDO Charity Auctions.

Our mobile bidding platform is revoluntionary in the nonprofit community. We combine innovative and reliable technology with experienced event professionals while adding excitement to your fundraising event.  Not only do we understand the nonprofit world, we know exactly how to help!

On the day of the event you can feel free to sit back & relax and watch your guests have an all-out bidding war with our interactive mobile technology. And don’t worry, while this fundraising marathon is taking place, our team will be handling your registration, bidding assistance, checkout & reporting.iphone-woman-texting

What do we know will come from this? Well, we will absolutely make fundraising events easier to manage and successful at the same time! With our intimate knowledge of how nonprofit events work allows us to empathize with our clients and come up with detailed solutions that address their particular problems.

WEDO Fundraising

WEDO Technology

WEDO Success

WEDO Organization

WEDO Teamwork

WEDO Charity Auctions

DONOR SPOTLIGHT

Donor Spotlight: Leukemia & Lymphoma Society, Indiana Chapter

The Leukemia & Lymphoma Society supports individuals who are elderly, disabled and homebound by delivering nutritious meals, reducing hunger, improving health and promoting independence.

LLS is making cures happen!

LLS is

“the largest voluntary health organization dedicated to funding research, finding cures and ensuring access to treatments for blood cancer patients.”

11988359_10153615530466639_6056862701884309146_n

11988288_10153615530641639_5285358449211106769_n

LLS Indiana Chapter recently had an event in August with WEDO and together we raised almost $20,000 for LLS. This event was such a success. We look forward to working with LLS again to promote awareness and help find cures. Someday is today.

Visit https://www.lls.org for more information on how to get involved with LLS.

HOW TO BE A SUCCESSFUL NONPROFIT

What makes an effective nonprofit:

Do you want your organization to reach its goals? That is the case for all nonprofits.. but how does one stand out & achieving their objectives with limited resources? After researching why many nonprofits are successful, 6 questions came to mind that every nonprofit must answer if they want to succeed. After taking a look at these questions, you will be able to see exactly what your organization needs to be able to be victorious in your goal setting.

1) Are you flexible / Will you make the adjustments that need to be made? Many organizations receive information that informs them on changes that need to be made but rarely are those changes actually done. Feedback is important; take it all in and put it to use.

2) Are you using your creativity to the best of its ability? With high competition for donors, volunteers and donations, how will you separate your nonprofit organization from the rest? Creativity is endless, use your efforts to stand out from the pack! Your organization must find different ways to reach & engage with people, inform one another, and make others feel genuinely special to be a part of (or giving back to) such a great nonprofit.

Screen Shot 2015-08-24 at 12.31.50 PM

3) Are you using your volunteers, employees and/or board of directors effectively? Do your members of the organization know your vision and how to bring it to life? Being well-informed in an organization is key. Having exceptional leadership and communication skills is necessary to run any organization at an effective level. Learning what skill sets each person in your organization is best at is important. Once this is figured out, those individuals & their skills can positively impact the team. Take the time to get to know everyone, and once the skills are known, ensure that they are being put to use and are helping the organization achieve its mission and goals.

4) Is a strategy being utilized? Are you having meetings to plan your organization’s next move and anticipating those potential obstacles and figuring out how to overcome them? Many nonprofits are unable to succeed because they lack strategic planning. You must take the time to create a plan which includes future obstacles and how to face them. Planning ahead of time is always important.

5) Are you frequently analyzing and evaluation your organizations efforts? After your organization goes through step 4 and creates that strategic plan, you have to remember to analyze and evaluate. Looking at the results and deciding how to modifying the plan will be a key with helping your organization grow and stay motivated. A company cannot change if they don’t have a system in place to evaluate those necessary changes.

6) Are you continually building relationships with your donors & volunteers? Keep building relationships and growing your network. Since donors and volunteers give up their time/money, building your relationships and trust with one another is key. People are always more apt to help if they have a great relationship with that person or organization. Let people know about the success about your nonprofit and ask for their input; let them know you care. Nonprofits should not only build relationships after the event has occurred/ donations are given, but rather keep in contact with these people all year long.

wiki-400x240

Sources: http://eddiethompson.org/author/eddiet747/page/2/, http://www.whydev.org/what-makes-an-effective-non-profit/, http://www.fidelitycharitable.org/docs/What-Makes-An-Effective-Nonprofit.pdf